Where Should A Company Go Public?

There are different ways to go public in the US. There are actually three major grades of listing:

Here are the levels of stock listing.

OTC PINK SHEETS:

The earliest quotation service for over the counter securities usually referred to as "the pinks". There are technically no prerequisites for reports or audited financials on the pinks, however, the pinks have instituted their own voluntary reporting system and implement it by publishing symbols to represent the level of disclosure each firm is subscribing to. To publish voluntary particulars requires fees of about $5000 a year.

THE OTC BB: The OTC Bulletin Board is operated by the Financial Industry Regulatory Authority (FINRA) and mandates that all companies whose stock is traded on the OTC Bulletin Board manage their current reporting status with the Securities and Exchange Commission (SEC), which includes current audited financial statements. There are no cost paid to FINRA for this quotation, but having a public company current with its SEC reports could cost $25,000 - $50,000 a year.

EXCHANGES:

The OTC PINK SHEETS and the OTC Bulletin Board are viable stock markets particularly for emerging and new companies, but clients with well established businesses will try to be on one of the mature and higher equity markets - Nasdaq Small-Cap, Nasdaq NMS or NYSE. Each of these stock exchanges has its own qualifications that a business must meet to be listed on the exchange. Usually the types of qualification variables they look for include asset levels, number of financial partners, required Board level committees, revenues, and market capitalization. In addition all exchanges require the company to have a current reporting status with the Securities and Exchange Commission (SEC). Listing on the equity markets usually involves expenses of about hundreds of thousands of dollars.

For a US company a quotation on the US stock markets leverage points. For Example, a quotation is a method to:

1) Grow your company faster and make it more powerful by increasing your ability to invite "mergers", "acquisitions" and "strategic partners;

2) Expand your company faster and make it more powerful by developing its ability to compete for large corporate opportunities;

3) Leverage your personal return on investment as an owner by minimizing the amount of time it will take to make money on your investment, as well as increasing the value of your company, as well as, changing the liquidity of your asset to a more liquid form than that of a private business;

4)Raise money quicker and cheaper by increasing the "liquidity" factor for your investors

Now most of these factors are for companies going public from scratch. For those of you looking to invest in a shell corporation (public shell), to do mergers, then you might want to decide changing a quotation as mentioned above. For more details on this topic try googling terms like "mergers companies" or "reverse mergers".

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